The Road to Success

Extraordinary journeys begin for Bentley’s largest ever trainee intake

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including the production of the company’s three model lines, Continental, Flying Spur and Bentayga. It is an example of high-value British manufacturing at its best. 

September saw Bentley welcome its largest ever intake of apprentices, undergraduates and graduates, with 112 new recruits joining the 4,000-strong Crewe based workforce which are currently delivering the biggest transformational programme in the luxury marque’s 102-year history.

Representing a phased introduction across programme, 39 Apprentices and 39 Undergraduates started their Bentley careers last month, with 14 Graduates to follow next this month. The new recruits are working across a wide range of areas within the business including Engineering, Production, Marketing and Communications, Project Management, Human Resources and Digital and IT. Coupled with the 20 apprentices who began their journey earlier in 2021, the scale of the 2021 programme demonstrates Bentley’s commitment to developing future skills through trainee programmes.

Commenting on Bentley’s continued commitment to early careers and future talent, Nicola Johnson, Bentley’s Head of People, Engagement and Transformation, said:

“Bentley, and the entire automotive industry, is changing faster than ever and so recruiting the next generation and leaders of tomorrow, with a digital mind-set, is a key part of our strategy to becoming the leader in sustainable luxury mobility. We have focused on the finest talent that can help shape our future and I am delighted to welcome them as we work together to deliver our vision for a new Bentley.”

To help design and build Bentleys of the future, the company is focusing on greater diversity, upskilling in some areas and attracting a wide range of the best talent from all walks of life, including digital innovators and creative thinkers.

Earlier this year, Bentley was again recognised for the tenth consecutive year as a Top Employer by the internationally-acclaimed Top Employers Institute – the only car brand to feature on the elite list. The Institute recognises employers globally who make every effort to continuously improve colleague experiences through digital transformation, enhance recruitment processes, as well as nurturing and developing talent.